How we handle analytics

We used to have a post here saying we did not use third-party analytics on the app. That was true when it was written and it is not true now, so here is the accurate version.

What we run

One analytics vendor, named on our subprocessor list. PostHog does product analytics and browser error monitoring: which features get used, where people get stuck, what is throwing errors.

PostHog does not receive your household content. No calendar entries, chore names, lists, notes, messages, or member names. To PostHog you are an internal account id, never your email. No ad networks, no Meta or Pinterest pixels (we ran both once and removed them), and we do not sell your data. The reason is structural rather than virtuous: NestBoard runs on subscriptions, not ads, so there is no advertising business for your data to feed.

Why PostHog

We vetted them on security before we sent them anything. The practical reason is speed: when something breaks we want to see it that day, because most people do not email to tell you. They just stop using the thing that did not work. A count of dead clicks (taps that did nothing) on a public page shows us a problem nobody ever complained about, and an error report shows us what broke before anyone has to write in.

Session replay, and where it stops

Since September 1 we record a sample of visits to our public marketing pages, because a dead-click count tells us people are tapping something and not which something. Typing is masked and so is every piece of text, so a recording shows layout and where a finger landed, not what anything said.

Since early September it also covers one short stretch inside NestBoard, for new households signing up on the web: the setup screens, where you set up your household and add the people in it, and the first view of your dashboard afterwards. Everything typed there is masked too, including the names and ages entered for children, and those recordings are deleted after 14 days. It stops when you move on from that first dashboard and does not start again. Nothing else inside NestBoard is recorded, and replay never runs in the Android, iPhone, or iPad apps. Everywhere else, recording stops the moment you sign in.

What we do not do

No advertising trackers. No cross-site tracking cookies. We do not sell your data, and your household content is not used to train models. In the UK, the EEA, and Switzerland none of it runs until you say yes, and you can change that under Settings, then Privacy & Data.

The full detail is in our privacy policy.