We don't use third-party analytics on the app
The NestBoard team · 2026-07-16
Most apps you use send a stream of events to services like Google Analytics, Mixpanel, or Amplitude. Every screen you open, every button you tap, every feature you ignore—it all flows through someone else's server before the app developer sees a report.
We don't do that with NestBoard.
We built our own instrumentation
We still measure how the app is used. We need to know if a feature is broken, or if nobody can find the meal planning screen, or if a new release crashes on startup. But we built our own system to collect that information, and it stays on our infrastructure.
The data never touches a third-party analytics vendor. We don't send your household's activity patterns, feature usage, or behavioral fingerprints to companies whose business model is cross-referencing that data with everything else they know about you.
This approach costs us time. Off-the-shelf analytics tools are fast to integrate and come with dashboards, funnels, cohort reports, and all the charts a product team could want. Building our own meant writing the instrumentation layer, the ingestion pipeline, and the reporting interface from scratch.
But NestBoard holds a lot of private household data. Medication schedules. Shopping lists. Who's doing which chores. What your family eats. When you're on vacation. The stuff that makes a family calendar useful is also the stuff that makes it sensitive.
We've made choices about this in other places—why kid accounts work differently, what Robin actually reads (and what it never will). Not using third-party analytics is the same kind of choice. It's about keeping the boundaries tight.
What we actually collect
We log which features get used and which don't. We track crashes and errors. We measure performance so we can fix slowdowns. None of it is tied to your household's specific content—we're not reading your grocery lists or parsing your calendar events.
It's aggregate and functional. The kind of data that helps us build a better app without needing to know anything about your Tuesday night pasta routine.
Most people will never notice this choice. The app works the same either way. But it matters to us that the information about how your household operates stays between you and NestBoard, not you and NestBoard and six tracking vendors with their own data retention policies and business models.
We built the instrumentation ourselves because we wanted to be the only ones holding it.